Book Progress


I figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindset but I'm cranking right along. Currently at 68 pages (18,000-ish words). I'm really happy with how this is progressing.

Here's a look at the current outline and working title:


A Practical Guide for Integrative Marketing Fusion

Foundations, strategies & tactics for marketers, growth drivers & change agents

  1. Introduction

  2. Marketing Defined

  3. Integrative Marketing Fusion

  4. Team Empowerment & Creativity Equals Growth

  5. Self-Care Equals Growth

  6. A Brand

  7. Molding the Brand

  8. A Brand Identified

  9. Corporate vs Product Brand

  10. Product Traits vs Brand Traits

  11. Brand Checklist

  12. Brand Brief Defined

  13. Brand Attributes & Architecture

  14. Brand Perception Survey

  15. Brand Outline Example

  16. Building a Personal Brand

  17. Evolve, Connect, Inspire – Evolution Guide Workbook

  18. Marketing Strategy

  19. SWOT Analysis

  20. Market Trends

  21. Competitive Landscape

  22. Target Audience & Creating Personas

  23. Messaging Focus

  24. Reviews & Workflow

  25. Marketing Strategy Template

  26. Marketing Communications Program Management

  27. Setting Goals

  28. Tactics Must Support the Brand

  29. Programs & Tactics

  30. Learnings & Tips

  31. Marketing Mix/Tactics Template

  32. Public Relations Strategies for Success

  33. Strategies for the Future

  34. Metrics

  35. Product Launches

  36. Product Launch Template

  37. Annual Planning

  38. Marketing Functions

  39. Resources & Tools

  40. IMF for Greater Value

  41. Gaining Leadership Support

  42. Tying it all Together

  43. Leadership & IMF

  44. PeaceWalker Project

  45. WorldBlu

  46. Ubuntu

  47. Connected & Aligned

  48. The Future of B2B Marketing

  49. Close

  50. Acknowledgements

  51. Testimonials


Other elements to add in:

  • Experience Notes (Stories)

  • Content bits that need to find a home




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