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    JKs Firehouse Chili Recipe (and veg option)
    John Kowalski
    • Oct 9, 2021
    • 1 min

    JKs Firehouse Chili Recipe (and veg option)

    JKs Firehouse Chili Recipe
    The Bear & the Trash Can
    John Kowalski
    • Oct 7, 2021
    • 6 min

    The Bear & the Trash Can

    I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
    Marketing Stress? Take a Deep Breath & Drink a Beer.
    John Kowalski
    • Oct 5, 2021
    • 2 min

    Marketing Stress? Take a Deep Breath & Drink a Beer.

    Marketing stresses affecting your performance and health? Some foundational tips to get your marketing going.
    Marketing in a Different Way: More Success and Value
    John Kowalski
    • Oct 4, 2021
    • 3 min

    Marketing in a Different Way: More Success and Value

    Marketing is about relationships and solving customer problems in a way that brings value to your organization's brand.
    Annual Planning, An Outline to Success
    John Kowalski
    • Oct 1, 2021
    • 2 min

    Annual Planning, An Outline to Success

    It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.
    Integrative Marketing Fusion, Writing the Book
    John Kowalski
    • Sep 25, 2021
    • 2 min

    Integrative Marketing Fusion, Writing the Book

    Being in marketing or leadership can sometimes be challenging and difficult. When things are a mess, and you have no idea where to start....
    The Guidebook Shifts to a Book
    John Kowalski
    • Sep 7, 2021
    • 1 min

    The Guidebook Shifts to a Book

    As I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40...
    Marketing Guidebook & My Brand
    John Kowalski
    • Aug 20, 2021
    • 2 min

    Marketing Guidebook & My Brand

    I thought I’d step back a touch and share with you some of my rationale to get my 25+ years of experience in one consolidated guide or...
    Few Posts that Caught My Eye
    John Kowalski
    • Jul 15, 2021
    • 1 min

    Few Posts that Caught My Eye

    Recently a friend of mine and her agency posted two blog posts that caught my eye. They're interesting and right on topic for several...
    Working With and Around COVID-19
    John Kowalski
    • Apr 5, 2020
    • 2 min

    Working With and Around COVID-19

    It's definitely a new world with a global pandemic. First, a huge salute to the first responders, healthcare workers, doctors, nurses, etc.
    Ben Franklin's Lessons for First Responders – Reprint
    John Kowalski
    • Feb 28, 2020
    • 4 min

    Ben Franklin's Lessons for First Responders – Reprint

    An excellent article from FireRescue1 and worth a post of it here. Enjoy. Here's how to live your best life in the fire service,...
    PUTTING GOOD THINGS BACK INTO THE WORLD
    John Kowalski
    • Jan 25, 2020
    • 1 min

    PUTTING GOOD THINGS BACK INTO THE WORLD

    Among the volunteers is Hayden Hofland, a Linde workshop technician, who has been a full volunteer with the Hazelbrook.
    Moving Fire Departments Forward
    John Kowalski
    • Jan 23, 2020
    • 1 min

    Moving Fire Departments Forward

    Marketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.
    Massive Devastation, Global Impact – The Wildfires in Australia
    John Kowalski
    • Jan 7, 2020
    • 5 min

    Massive Devastation, Global Impact – The Wildfires in Australia

    As I see the images and read the articles about the wildfires in Australia I think about the wildfires I’ve fought.
    Reflect on 2019, Adjust for 2020
    John Kowalski
    • Jan 3, 2020
    • 1 min

    Reflect on 2019, Adjust for 2020

    As fire and emergency service organizations get through the holiday season and maybe breathe a sigh of relief, it’s a time to reflect.
    Why a Volunteer Firefighter?
    John Kowalski
    • Nov 27, 2019
    • 1 min

    Why a Volunteer Firefighter?

    Been thinking about this lately and looking at videos to best describe why we do it.
    Why I'm in the Fire Service, Stress Relief and a Marketing Example
    John Kowalski
    • Oct 29, 2019
    • 4 min

    Why I'm in the Fire Service, Stress Relief and a Marketing Example

    Seems like a lot of stuff has recently sparked in me and rather than put these all as separate items I thought I'd give you some sort of blo
    The Battles First Responders Fight
    John Kowalski
    • Oct 18, 2019
    • 1 min

    The Battles First Responders Fight

    Thinking a lot about the things we see as first responders... two videos that really demonstrate the fight.
    Value Infographic
    John Kowalski
    • Oct 16, 2019
    • 1 min

    Value Infographic

    Something that is to help clarify the marketing and power of it within a fire or emergency service organization.
    Limited Support? An Idea to Overcome.
    John Kowalski
    • Oct 14, 2019
    • 3 min

    Limited Support? An Idea to Overcome.

    There are many challenges though. Declining members (and member support/dedication), limited funding (need for fundraising) and lack of comm
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