John KowalskiOct 7, 20216 minThe Bear & the Trash CanI've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
John KowalskiOct 5, 20212 minMarketing Stress? Take a Deep Breath & Drink a Beer.Marketing stresses affecting your performance and health? Some foundational tips to get your marketing going.
John KowalskiOct 4, 20213 minMarketing in a Different Way: More Success and ValueMarketing is about relationships and solving customer problems in a way that brings value to your organization's brand.
John KowalskiOct 1, 20212 minAnnual Planning, An Outline to SuccessIt’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.
John KowalskiSep 25, 20212 minIntegrative Marketing Fusion, Writing the BookBeing in marketing or leadership can sometimes be challenging and difficult. When things are a mess, and you have no idea where to start....
John KowalskiSep 7, 20211 minThe Guidebook Shifts to a BookAs I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40...
John KowalskiAug 20, 20212 minMarketing Guidebook & My BrandI thought I’d step back a touch and share with you some of my rationale to get my 25+ years of experience in one consolidated guide or...
John KowalskiJul 15, 20211 minFew Posts that Caught My EyeRecently a friend of mine and her agency posted two blog posts that caught my eye. They're interesting and right on topic for several...
John KowalskiApr 5, 20202 minWorking With and Around COVID-19It's definitely a new world with a global pandemic. First, a huge salute to the first responders, healthcare workers, doctors, nurses, etc.
John KowalskiFeb 28, 20204 minBen Franklin's Lessons for First Responders – ReprintAn excellent article from FireRescue1 and worth a post of it here. Enjoy. Here's how to live your best life in the fire service,...
John KowalskiJan 25, 20201 minPUTTING GOOD THINGS BACK INTO THE WORLDAmong the volunteers is Hayden Hofland, a Linde workshop technician, who has been a full volunteer with the Hazelbrook.
John KowalskiJan 23, 20201 minMoving Fire Departments ForwardMarketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.
John KowalskiJan 7, 20205 minMassive Devastation, Global Impact – The Wildfires in AustraliaAs I see the images and read the articles about the wildfires in Australia I think about the wildfires I’ve fought.
John KowalskiJan 3, 20201 minReflect on 2019, Adjust for 2020As fire and emergency service organizations get through the holiday season and maybe breathe a sigh of relief, it’s a time to reflect.
John KowalskiNov 27, 20191 minWhy a Volunteer Firefighter?Been thinking about this lately and looking at videos to best describe why we do it.
John KowalskiOct 29, 20194 minWhy I'm in the Fire Service, Stress Relief and a Marketing ExampleSeems like a lot of stuff has recently sparked in me and rather than put these all as separate items I thought I'd give you some sort of blo
John KowalskiOct 18, 20191 minThe Battles First Responders FightThinking a lot about the things we see as first responders... two videos that really demonstrate the fight.
John KowalskiOct 16, 20191 minValue InfographicSomething that is to help clarify the marketing and power of it within a fire or emergency service organization.
John KowalskiOct 14, 20193 minLimited Support? An Idea to Overcome.There are many challenges though. Declining members (and member support/dedication), limited funding (need for fundraising) and lack of comm