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    Color Changes Everything
    John Kowalski
    • Apr 21
    • 0 min

    Color Changes Everything

    How do you use color to make the world better? Color changes everything!
    Plan, Plan, Plan: The Importance of Planning Ahead and Developing a System for Marketing Content
    John Kowalski
    • Jan 13
    • 3 min

    Plan, Plan, Plan: The Importance of Planning Ahead and Developing a System for Marketing Content

    Too many times as marketers, we get pulled in several directions without a clear strategy. Marketing planning is the key for marketers.
    Marketing Strategy for B2B Marketers – The Basics
    John Kowalski
    • Jan 6
    • 2 min

    Marketing Strategy for B2B Marketers – The Basics

    The basics of developing a strategic marketing plan to help you engage prospects with targeted messages delivered at just the right time.
    75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review
    John Kowalski
    • Dec 23, 2021
    • 2 min

    75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review

    As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
    The Importance of Account Based Marketing (#ABM)
    John Kowalski
    • Dec 15, 2021
    • 2 min

    The Importance of Account Based Marketing (#ABM)

    Account Based Marketing started with a focus on targeting accounts to gain new business.
    How Firefighting Tactics Can Extinguish Your Next PR Crisis
    John Kowalski
    • Dec 3, 2021
    • 1 min

    How Firefighting Tactics Can Extinguish Your Next PR Crisis

    I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
    Staying Organized is the Key for Marketers
    John Kowalski
    • Nov 30, 2021
    • 2 min

    Staying Organized is the Key for Marketers

    Learn how to keep your marketing efforts going without losing your mind. Brand standardization, prioritization, organization and beginning a
    5 Tips for Researching Market Trends for a Marketing Strategy
    John Kowalski
    • Nov 16, 2021
    • 3 min

    5 Tips for Researching Market Trends for a Marketing Strategy

    For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
    Questions & Approaches to an Effective Marketing Strategy
    John Kowalski
    • Nov 12, 2021
    • 2 min

    Questions & Approaches to an Effective Marketing Strategy

    A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
    Ensure a Focused Approach – Personas
    John Kowalski
    • Nov 9, 2021
    • 2 min

    Ensure a Focused Approach – Personas

    Each primary and secondary target audience must be broken down into a persona.
    Team Empowerment & Creative Growth
    John Kowalski
    • Nov 2, 2021
    • 5 min

    Team Empowerment & Creative Growth

    In marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
    The Future of B2B Marketing
    John Kowalski
    • Oct 29, 2021
    • 2 min

    The Future of B2B Marketing

    As marketing evolves and changes, so does the future of marketing. I should also mention that I am a marketer for small to medium-sized...
    Empathy – Your Secret (Marketing) Weapon
    John Kowalski
    • Oct 26, 2021
    • 1 min

    Empathy – Your Secret (Marketing) Weapon

    Marketing with emotions and how marketers improve performance when the message contains an emotional trigger.
    Staying in Your Own Lane, and Dealing with Those Who Don't
    John Kowalski
    • Oct 23, 2021
    • 2 min

    Staying in Your Own Lane, and Dealing with Those Who Don't

    One incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
    Staying Focused and the Creative Flow
    John Kowalski
    • Oct 22, 2021
    • 4 min

    Staying Focused and the Creative Flow

    This past week has been a whirlwind of work and life. Just some highlights 2022 Marketing strategy final reviews 2022 Marketing programs...
    5 Steps to Get your Marketing Focused & Back on Track
    John Kowalski
    • Oct 15, 2021
    • 4 min

    5 Steps to Get your Marketing Focused & Back on Track

    I provide insights into best practices and 5 steps to get your marketing focused and back on track.
    The Bear & the Trash Can
    John Kowalski
    • Oct 7, 2021
    • 6 min

    The Bear & the Trash Can

    I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
    Marketing Stress? Take a Deep Breath & Drink a Beer.
    John Kowalski
    • Oct 5, 2021
    • 2 min

    Marketing Stress? Take a Deep Breath & Drink a Beer.

    Marketing stresses affecting your performance and health? Some foundational tips to get your marketing going.
    Marketing in a Different Way: More Success and Value
    John Kowalski
    • Oct 4, 2021
    • 3 min

    Marketing in a Different Way: More Success and Value

    Marketing is about relationships and solving customer problems in a way that brings value to your organization's brand.
    Annual Planning, An Outline to Success
    John Kowalski
    • Oct 1, 2021
    • 2 min

    Annual Planning, An Outline to Success

    It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.
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