Color Changes Everything
How do you use color to make the world better? Color changes everything!
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John Kowalski
- Jan 13
- 3 min
Plan, Plan, Plan: The Importance of Planning Ahead and Developing a System for Marketing Content
Too many times as marketers, we get pulled in several directions without a clear strategy. Marketing planning is the key for marketers.
John Kowalski
- Jan 6
- 2 min
Marketing Strategy for B2B Marketers – The Basics
The basics of developing a strategic marketing plan to help you engage prospects with targeted messages delivered at just the right time.
John Kowalski
- Dec 23, 2021
- 2 min
75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review
As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
John Kowalski
- Dec 15, 2021
- 2 min
The Importance of Account Based Marketing (#ABM)
Account Based Marketing started with a focus on targeting accounts to gain new business.
John Kowalski
- Dec 3, 2021
- 1 min
How Firefighting Tactics Can Extinguish Your Next PR Crisis
I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
John Kowalski
- Nov 30, 2021
- 2 min
Staying Organized is the Key for Marketers
Learn how to keep your marketing efforts going without losing your mind. Brand standardization, prioritization, organization and beginning a
John Kowalski
- Nov 16, 2021
- 3 min
5 Tips for Researching Market Trends for a Marketing Strategy
For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
John Kowalski
- Nov 12, 2021
- 2 min
Questions & Approaches to an Effective Marketing Strategy
A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
John Kowalski
- Nov 9, 2021
- 2 min
Ensure a Focused Approach – Personas
Each primary and secondary target audience must be broken down into a persona.
John Kowalski
- Nov 2, 2021
- 5 min
Team Empowerment & Creative Growth
In marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
John Kowalski
- Oct 29, 2021
- 2 min
The Future of B2B Marketing
As marketing evolves and changes, so does the future of marketing. I should also mention that I am a marketer for small to medium-sized...
John Kowalski
- Oct 26, 2021
- 1 min
Empathy – Your Secret (Marketing) Weapon
Marketing with emotions and how marketers improve performance when the message contains an emotional trigger.
John Kowalski
- Oct 23, 2021
- 2 min
Staying in Your Own Lane, and Dealing with Those Who Don't
One incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
John Kowalski
- Oct 22, 2021
- 4 min
Staying Focused and the Creative Flow
This past week has been a whirlwind of work and life. Just some highlights 2022 Marketing strategy final reviews 2022 Marketing programs...
John Kowalski
- Oct 15, 2021
- 4 min
5 Steps to Get your Marketing Focused & Back on Track
I provide insights into best practices and 5 steps to get your marketing focused and back on track.
John Kowalski
- Oct 7, 2021
- 6 min
The Bear & the Trash Can
I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
John Kowalski
- Oct 5, 2021
- 2 min
Marketing Stress? Take a Deep Breath & Drink a Beer.
Marketing stresses affecting your performance and health? Some foundational tips to get your marketing going.
John Kowalski
- Oct 4, 2021
- 3 min
Marketing in a Different Way: More Success and Value
Marketing is about relationships and solving customer problems in a way that brings value to your organization's brand.
John Kowalski
- Oct 1, 2021
- 2 min
Annual Planning, An Outline to Success
It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.