75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review
As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
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John Kowalski
- Nov 16, 2021
- 3 min
5 Tips for Researching Market Trends for a Marketing Strategy
For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
John Kowalski
- Nov 12, 2021
- 2 min
Questions & Approaches to an Effective Marketing Strategy
A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
John Kowalski
- Nov 10, 2021
- 1 min
Book Progress
I figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindse
John Kowalski
- Nov 9, 2021
- 2 min
Ensure a Focused Approach – Personas
Each primary and secondary target audience must be broken down into a persona.
John Kowalski
- Nov 2, 2021
- 5 min
Team Empowerment & Creative Growth
In marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
John Kowalski
- Oct 26, 2021
- 1 min
Empathy – Your Secret (Marketing) Weapon
Marketing with emotions and how marketers improve performance when the message contains an emotional trigger.
John Kowalski
- Oct 23, 2021
- 2 min
Staying in Your Own Lane, and Dealing with Those Who Don't
One incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
John Kowalski
- Oct 15, 2021
- 4 min
5 Steps to Get your Marketing Focused & Back on Track
I provide insights into best practices and 5 steps to get your marketing focused and back on track.
John Kowalski
- Oct 7, 2021
- 6 min
The Bear & the Trash Can
I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
John Kowalski
- Oct 1, 2021
- 2 min
Annual Planning, An Outline to Success
It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.
John Kowalski
- Sep 25, 2021
- 2 min
Integrative Marketing Fusion, Writing the Book
Being in marketing or leadership can sometimes be challenging and difficult. When things are a mess, and you have no idea where to start....
John Kowalski
- Sep 7, 2021
- 1 min
The Guidebook Shifts to a Book
As I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40...
John Kowalski
- Aug 20, 2021
- 2 min
Marketing Guidebook & My Brand
I thought I’d step back a touch and share with you some of my rationale to get my 25+ years of experience in one consolidated guide or...