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    75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review
    John Kowalski
    • Dec 23, 2021
    • 2 min

    75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review

    As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
    5 Tips for Researching Market Trends for a Marketing Strategy
    John Kowalski
    • Nov 16, 2021
    • 3 min

    5 Tips for Researching Market Trends for a Marketing Strategy

    For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
    Questions & Approaches to an Effective Marketing Strategy
    John Kowalski
    • Nov 12, 2021
    • 2 min

    Questions & Approaches to an Effective Marketing Strategy

    A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
    Book Progress
    John Kowalski
    • Nov 10, 2021
    • 1 min

    Book Progress

    I figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindse
    Ensure a Focused Approach – Personas
    John Kowalski
    • Nov 9, 2021
    • 2 min

    Ensure a Focused Approach – Personas

    Each primary and secondary target audience must be broken down into a persona.
    Team Empowerment & Creative Growth
    John Kowalski
    • Nov 2, 2021
    • 5 min

    Team Empowerment & Creative Growth

    In marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
    Empathy – Your Secret (Marketing) Weapon
    John Kowalski
    • Oct 26, 2021
    • 1 min

    Empathy – Your Secret (Marketing) Weapon

    Marketing with emotions and how marketers improve performance when the message contains an emotional trigger.
    Staying in Your Own Lane, and Dealing with Those Who Don't
    John Kowalski
    • Oct 23, 2021
    • 2 min

    Staying in Your Own Lane, and Dealing with Those Who Don't

    One incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
    5 Steps to Get your Marketing Focused & Back on Track
    John Kowalski
    • Oct 15, 2021
    • 4 min

    5 Steps to Get your Marketing Focused & Back on Track

    I provide insights into best practices and 5 steps to get your marketing focused and back on track.
    The Bear & the Trash Can
    John Kowalski
    • Oct 7, 2021
    • 6 min

    The Bear & the Trash Can

    I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.
    Annual Planning, An Outline to Success
    John Kowalski
    • Oct 1, 2021
    • 2 min

    Annual Planning, An Outline to Success

    It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.
    Integrative Marketing Fusion, Writing the Book
    John Kowalski
    • Sep 25, 2021
    • 2 min

    Integrative Marketing Fusion, Writing the Book

    Being in marketing or leadership can sometimes be challenging and difficult. When things are a mess, and you have no idea where to start....
    The Guidebook Shifts to a Book
    John Kowalski
    • Sep 7, 2021
    • 1 min

    The Guidebook Shifts to a Book

    As I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40...
    Marketing Guidebook & My Brand
    John Kowalski
    • Aug 20, 2021
    • 2 min

    Marketing Guidebook & My Brand

    I thought I’d step back a touch and share with you some of my rationale to get my 25+ years of experience in one consolidated guide or...
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