Marketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.

Something that is to help clarify the marketing and power of it within a fire or emergency service organization.

There are many challenges though. Declining members (and member support/dedication), limited funding (need for fundraising) and lack of comm

Though marketing has several components, securing funds and fundraising activities is part of an integrated marketing strategy and program.

The FY 2018 SAFER application period will open on Friday, February 15, 2019 at 8:00 a.m. ET and will close on Friday, March 22, 2019 at 5:00 p.m. ET. Start p...