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    How Firefighting Tactics Can Extinguish Your Next PR Crisis
    John Kowalski
    • Dec 3, 2021
    • 1 min

    How Firefighting Tactics Can Extinguish Your Next PR Crisis

    I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
    Working With and Around COVID-19
    John Kowalski
    • Apr 5, 2020
    • 2 min

    Working With and Around COVID-19

    It's definitely a new world with a global pandemic. First, a huge salute to the first responders, healthcare workers, doctors, nurses, etc.
    Ben Franklin's Lessons for First Responders – Reprint
    John Kowalski
    • Feb 28, 2020
    • 4 min

    Ben Franklin's Lessons for First Responders – Reprint

    An excellent article from FireRescue1 and worth a post of it here. Enjoy. Here's how to live your best life in the fire service,...
    PUTTING GOOD THINGS BACK INTO THE WORLD
    John Kowalski
    • Jan 25, 2020
    • 1 min

    PUTTING GOOD THINGS BACK INTO THE WORLD

    Among the volunteers is Hayden Hofland, a Linde workshop technician, who has been a full volunteer with the Hazelbrook.
    Moving Fire Departments Forward
    John Kowalski
    • Jan 23, 2020
    • 1 min

    Moving Fire Departments Forward

    Marketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.
    Massive Devastation, Global Impact – The Wildfires in Australia
    John Kowalski
    • Jan 7, 2020
    • 5 min

    Massive Devastation, Global Impact – The Wildfires in Australia

    As I see the images and read the articles about the wildfires in Australia I think about the wildfires I’ve fought.
    Reflect on 2019, Adjust for 2020
    John Kowalski
    • Jan 3, 2020
    • 1 min

    Reflect on 2019, Adjust for 2020

    As fire and emergency service organizations get through the holiday season and maybe breathe a sigh of relief, it’s a time to reflect.
    Why a Volunteer Firefighter?
    John Kowalski
    • Nov 27, 2019
    • 1 min

    Why a Volunteer Firefighter?

    Been thinking about this lately and looking at videos to best describe why we do it.
    Why I'm in the Fire Service, Stress Relief and a Marketing Example
    John Kowalski
    • Oct 29, 2019
    • 4 min

    Why I'm in the Fire Service, Stress Relief and a Marketing Example

    Seems like a lot of stuff has recently sparked in me and rather than put these all as separate items I thought I'd give you some sort of blo
    The Battles First Responders Fight
    John Kowalski
    • Oct 18, 2019
    • 1 min

    The Battles First Responders Fight

    Thinking a lot about the things we see as first responders... two videos that really demonstrate the fight.
    Value Infographic
    John Kowalski
    • Oct 16, 2019
    • 1 min

    Value Infographic

    Something that is to help clarify the marketing and power of it within a fire or emergency service organization.
    Limited Support? An Idea to Overcome.
    John Kowalski
    • Oct 14, 2019
    • 3 min

    Limited Support? An Idea to Overcome.

    There are many challenges though. Declining members (and member support/dedication), limited funding (need for fundraising) and lack of comm
    9/11 Stair Climb Chattanooga
    John Kowalski
    • Sep 16, 2019
    • 1 min

    9/11 Stair Climb Chattanooga

    Benefiting the National Fallen Firefighters Foundation, I recently participated in a 9/11 stair climb here in Chattanooga.
    Part 3 - What Every Department Needs (but nobody's doing it)
    John Kowalski
    • Sep 6, 2019
    • 2 min

    Part 3 - What Every Department Needs (but nobody's doing it)

    The thought of marketing is something new, but it’s proven… I’ve proven it works with engagement and support from the community, with a rene
    Part 2 - What Every Department Needs (but nobody's doing it)
    John Kowalski
    • Sep 4, 2019
    • 2 min

    Part 2 - What Every Department Needs (but nobody's doing it)

    To continue the discussion, I am a firm believer in marketing for any and all organizations – even fire and emergency service organizations.
    Part 1 - What Every Department Needs (but nobody's doing it)
    John Kowalski
    • Sep 3, 2019
    • 2 min

    Part 1 - What Every Department Needs (but nobody's doing it)

    Now before you think marketing is a term for businesses and that it’s expensive hear me out and hang with me.
    Marketing 101
    John Kowalski
    • Sep 1, 2019
    • 1 min

    Marketing 101

    I just posted this on the National Volunteer Fire Council's Volunteer Voices discussion and thought it was applicable here as well....
    Grant & Fundraising Assistance
    John Kowalski
    • Aug 7, 2019
    • 1 min

    Grant & Fundraising Assistance

    Though marketing has several components, securing funds and fundraising activities is part of an integrated marketing strategy and program.
    Ringing of the Bell Ceremony
    John Kowalski
    • Jul 22, 2019
    • 2 min

    Ringing of the Bell Ceremony

    I also experienced the Ringing of the Bell Ceremony for the first time. This is a proud tradition that has been done for over 200 years.
    How do opioids impact your community?
    John Kowalski
    • Jul 21, 2019
    • 2 min

    How do opioids impact your community?

    Drilling into the DEA’s Pain Pill Database. I knew the epidemic was a big problem in our country but didn’t quite have a grasp on its magni
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