County Personnel, Please Consult Fire Professionals When Specifying Equipment
If you are in the position to help fund departments in your county with equipment, I highly recommend consulting with your fire chiefs.
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John Kowalski
- Dec 3, 2021
- 1 min
How Firefighting Tactics Can Extinguish Your Next PR Crisis
I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
John Kowalski
- Apr 5, 2020
- 2 min
Working With and Around COVID-19
It's definitely a new world with a global pandemic. First, a huge salute to the first responders, healthcare workers, doctors, nurses, etc.
John Kowalski
- Feb 28, 2020
- 4 min
Ben Franklin's Lessons for First Responders – Reprint
An excellent article from FireRescue1 and worth a post of it here. Enjoy. Here's how to live your best life in the fire service,...
John Kowalski
- Jan 25, 2020
- 1 min
PUTTING GOOD THINGS BACK INTO THE WORLD
Among the volunteers is Hayden Hofland, a Linde workshop technician, who has been a full volunteer with the Hazelbrook.
John Kowalski
- Jan 23, 2020
- 1 min
Moving Fire Departments Forward
Marketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.
John Kowalski
- Jan 7, 2020
- 5 min
Massive Devastation, Global Impact – The Wildfires in Australia
As I see the images and read the articles
about the wildfires in Australia I think about the wildfires I’ve fought.
John Kowalski
- Jan 3, 2020
- 1 min
Reflect on 2019, Adjust for 2020
As fire and emergency service organizations get through the holiday season and maybe breathe a sigh of relief, it’s a time to reflect.
John Kowalski
- Nov 27, 2019
- 1 min
Why a Volunteer Firefighter?
Been thinking about this lately and looking at videos to best describe why we do it.
John Kowalski
- Oct 29, 2019
- 4 min
Why I'm in the Fire Service, Stress Relief and a Marketing Example
Seems like a lot of stuff has recently sparked in me and rather than put these all as separate items I thought I'd give you some sort of blo
John Kowalski
- Oct 18, 2019
- 1 min
The Battles First Responders Fight
Thinking a lot about the things we see as first responders... two videos that really demonstrate the fight.
John Kowalski
- Oct 16, 2019
- 1 min
Value Infographic
Something that is to help clarify the marketing and power of it within a fire or emergency service organization.
John Kowalski
- Oct 14, 2019
- 3 min
Limited Support? An Idea to Overcome.
There are many challenges though. Declining members (and member support/dedication), limited funding (need for fundraising) and lack of comm
John Kowalski
- Sep 16, 2019
- 1 min
9/11 Stair Climb Chattanooga
Benefiting the National Fallen Firefighters Foundation, I recently participated in a 9/11 stair climb here in Chattanooga.
John Kowalski
- Sep 6, 2019
- 2 min
Part 3 - What Every Department Needs (but nobody's doing it)
The thought of marketing is something new, but it’s proven… I’ve proven it works with engagement and support from the community, with a rene
John Kowalski
- Sep 4, 2019
- 2 min
Part 2 - What Every Department Needs (but nobody's doing it)
To continue the discussion, I am a firm believer in marketing for any and all organizations – even fire and emergency service organizations.
John Kowalski
- Sep 3, 2019
- 2 min
Part 1 - What Every Department Needs (but nobody's doing it)
Now before you think marketing is a term for businesses and that it’s expensive hear me out and hang with me.
John Kowalski
- Sep 1, 2019
- 1 min
Marketing 101
I just posted this on the National Volunteer Fire Council's Volunteer Voices discussion and thought it was applicable here as well....
John Kowalski
- Aug 7, 2019
- 1 min
Grant & Fundraising Assistance
Though marketing has several components, securing funds and fundraising activities is part of an integrated marketing strategy and program.
John Kowalski
- Jul 22, 2019
- 2 min
Ringing of the Bell Ceremony
I also experienced the Ringing of the Bell Ceremony for the first time. This is a proud tradition that has been done for over 200 years.