I provide insights into best practices and 5 steps to get your marketing focused and back on track.

JKs Firehouse Chili Recipe

I've been working in marketing for a while now. I'm going to talk about not launching a product before it’s ready.

Marketing stresses affecting your performance and health? Some foundational tips to get your marketing going.

Marketing is about relationships and solving customer problems in a way that brings value to your organization's brand.

It’s time for 2022 marketing planning! If you haven’t already started thinking about it, it’s time to get going.

Being in marketing or leadership can sometimes be challenging and difficult. When things are a mess, and you have no idea where to start....

As I kept rolling with my guidebook it has grown immensely. I made some great progress this past weekend and am currently just over 40...

I thought I’d step back a touch and share with you some of my rationale to get my 25+ years of experience in one consolidated guide or...

Recently a friend of mine and her agency posted two blog posts that caught my eye. They're interesting and right on topic for several...

It's definitely a new world with a global pandemic. First, a huge salute to the first responders, healthcare workers, doctors, nurses, etc.

An excellent article from FireRescue1 and worth a post of it here. Enjoy. Here's how to live your best life in the fire service,...

Among the volunteers is Hayden Hofland, a Linde workshop technician, who has been a full volunteer with the Hazelbrook.

Marketing is an overarching umbrella that encompasses many things that are critical to a fire department from a communications standpoint.

As I see the images and read the articles about the wildfires in Australia I think about the wildfires I’ve fought.

As fire and emergency service organizations get through the holiday season and maybe breathe a sigh of relief, it’s a time to reflect.

Been thinking about this lately and looking at videos to best describe why we do it.

Seems like a lot of stuff has recently sparked in me and rather than put these all as separate items I thought I'd give you some sort of blo

Thinking a lot about the things we see as first responders... two videos that really demonstrate the fight.

Something that is to help clarify the marketing and power of it within a fire or emergency service organization.