John KowalskiApr 210 minColor Changes EverythingHow do you use color to make the world better? Color changes everything!
John KowalskiJan 275 minThe Choice is YoursWhen something unexpected happens, it's often difficult to know how to react. Do you act, or do you wait and see what develops?
John KowalskiJan 133 minPlan, Plan, Plan: The Importance of Planning Ahead and Developing a System for Marketing ContentToo many times as marketers, we get pulled in several directions without a clear strategy. Marketing planning is the key for marketers.
John KowalskiJan 62 minMarketing Strategy for B2B Marketers – The BasicsThe basics of developing a strategic marketing plan to help you engage prospects with targeted messages delivered at just the right time.
John KowalskiDec 23, 20212 min75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in ReviewAs I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
John KowalskiDec 15, 20212 minThe Importance of Account Based Marketing (#ABM)Account Based Marketing started with a focus on targeting accounts to gain new business.
John KowalskiDec 3, 20211 minHow Firefighting Tactics Can Extinguish Your Next PR CrisisI ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
John KowalskiNov 30, 20212 minStaying Organized is the Key for MarketersLearn how to keep your marketing efforts going without losing your mind. Brand standardization, prioritization, organization and beginning a
John KowalskiNov 19, 20214 minPublic Relations Strategies for Success Public Relations is a very important part of any marketing campaign. It’s the way you get your message out to the public, and it can be...
John KowalskiNov 16, 20213 min5 Tips for Researching Market Trends for a Marketing StrategyFor every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
John KowalskiNov 12, 20212 minQuestions & Approaches to an Effective Marketing StrategyA marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
John KowalskiNov 10, 20211 minBook ProgressI figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindse
John KowalskiNov 9, 20212 minEnsure a Focused Approach – Personas Each primary and secondary target audience must be broken down into a persona.
John KowalskiNov 4, 20212 minMarketing Tactics Must Support the BrandKeep in mind that messaging and creative development need to support your brand assets. The brand assets are your checks and balances. If...
John KowalskiNov 2, 20215 minTeam Empowerment & Creative GrowthIn marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
John KowalskiOct 29, 20212 minThe Future of B2B MarketingAs marketing evolves and changes, so does the future of marketing. I should also mention that I am a marketer for small to medium-sized...
John KowalskiOct 26, 20211 minEmpathy – Your Secret (Marketing) WeaponMarketing with emotions and how marketers improve performance when the message contains an emotional trigger.
John KowalskiOct 23, 20212 minStaying in Your Own Lane, and Dealing with Those Who Don'tOne incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
John KowalskiOct 22, 20214 minStaying Focused and the Creative FlowThis past week has been a whirlwind of work and life. Just some highlights 2022 Marketing strategy final reviews 2022 Marketing programs...
John KowalskiOct 15, 20214 min5 Steps to Get your Marketing Focused & Back on TrackI provide insights into best practices and 5 steps to get your marketing focused and back on track.