County Personnel, Please Consult Fire Professionals When Specifying Equipment
If you are in the position to help fund departments in your county with equipment, I highly recommend consulting with your fire chiefs.
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John Kowalski
- Apr 21
- 0 min
Color Changes Everything
How do you use color to make the world better? Color changes everything!
John Kowalski
- Jan 27
- 5 min
The Choice is Yours
When something unexpected happens, it's often difficult to know how to react. Do you act, or do you wait and see what develops?
John Kowalski
- Jan 13
- 3 min
Plan, Plan, Plan: The Importance of Planning Ahead and Developing a System for Marketing Content
Too many times as marketers, we get pulled in several directions without a clear strategy. Marketing planning is the key for marketers.
John Kowalski
- Jan 6
- 2 min
Marketing Strategy for B2B Marketers – The Basics
The basics of developing a strategic marketing plan to help you engage prospects with targeted messages delivered at just the right time.
John Kowalski
- Dec 23, 2021
- 2 min
75 Pages and 20,000 Words from B2B Marketing Expert: A Look at the Year in Review
As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.
John Kowalski
- Dec 15, 2021
- 2 min
The Importance of Account Based Marketing (#ABM)
Account Based Marketing started with a focus on targeting accounts to gain new business.
John Kowalski
- Dec 3, 2021
- 1 min
How Firefighting Tactics Can Extinguish Your Next PR Crisis
I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...
John Kowalski
- Nov 30, 2021
- 2 min
Staying Organized is the Key for Marketers
Learn how to keep your marketing efforts going without losing your mind. Brand standardization, prioritization, organization and beginning a
John Kowalski
- Nov 19, 2021
- 4 min
Public Relations Strategies for Success
Public Relations is a very important part of any marketing campaign. It’s the way you get your message out to the public, and it can be...
John Kowalski
- Nov 16, 2021
- 3 min
5 Tips for Researching Market Trends for a Marketing Strategy
For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the
John Kowalski
- Nov 12, 2021
- 2 min
Questions & Approaches to an Effective Marketing Strategy
A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.
John Kowalski
- Nov 10, 2021
- 1 min
Book Progress
I figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindse
John Kowalski
- Nov 9, 2021
- 2 min
Ensure a Focused Approach – Personas
Each primary and secondary target audience must be broken down into a persona.
John Kowalski
- Nov 4, 2021
- 2 min
Marketing Tactics Must Support the Brand
Keep in mind that messaging and creative development need to support your brand assets. The brand assets are your checks and balances. If...
John Kowalski
- Nov 2, 2021
- 5 min
Team Empowerment & Creative Growth
In marketing, it seems that teams lack creativity and motivation. You also need people who are inspired and empowered to do their best work.
John Kowalski
- Oct 29, 2021
- 2 min
The Future of B2B Marketing
As marketing evolves and changes, so does the future of marketing. I should also mention that I am a marketer for small to medium-sized...
John Kowalski
- Oct 26, 2021
- 1 min
Empathy – Your Secret (Marketing) Weapon
Marketing with emotions and how marketers improve performance when the message contains an emotional trigger.
John Kowalski
- Oct 23, 2021
- 2 min
Staying in Your Own Lane, and Dealing with Those Who Don't
One incident that happened this week I'd like to address is that I am leading a product launch from a marketing communications...
John Kowalski
- Oct 22, 2021
- 4 min
Staying Focused and the Creative Flow
This past week has been a whirlwind of work and life. Just some highlights 2022 Marketing strategy final reviews 2022 Marketing programs...