When something unexpected happens, it's often difficult to know how to react. Do you act, or do you wait and see what develops?

Too many times as marketers, we get pulled in several directions without a clear strategy. Marketing planning is the key for marketers.

The basics of developing a strategic marketing plan to help you engage prospects with targeted messages delivered at just the right time.

As I start to wind down the year, some thoughts are swirling. I want to mention what I see as the top marketing trends for B2B marketing.

Account Based Marketing started with a focus on targeting accounts to gain new business.

I ran across this great article by Mike Marinella comparing firefighting with PR crisis management. His opening: Every organization will...

Learn how to keep your marketing efforts going without losing your mind. Brand standardization, prioritization, organization and beginning a

Public Relations is a very important part of any marketing campaign. It’s the way you get your message out to the public, and it can be...

For every marketer, it is important to research market trends and their corresponding marketing strategies. To do this effectively, keep the

A marketing strategy includes several elements in one, concise document to act as a checks and balances against your communications.

I figure it's time for an update on my book. It seems the writing process ebbs and flows with time availability, energy and the right mindse

Each primary and secondary target audience must be broken down into a persona.

Keep in mind that messaging and creative development need to support your brand assets. The brand assets are your checks and balances. If...