BabaFire. Say it out loud. It sounds lyrical. It feels good rolling off the tongue. And something about it feels powerful when you say it, like it’s got its own energy source. BabaFire. It’s memorable. 

But what does it mean?​

Literally, in different languages, Baba may denote father or person of honor. Fire, well, you know all about that.

Much about these meanings resonated with me. Typically, a father or village leader is a person of wisdom, a listener, often and a thought leader. A thought leader is the keeper of the values, acting as the compass to keep the whole focused on the mission. And the tools used? Experienced listening, meaningful ideas and action, at the right time.​

Am I that leader? Perhaps. But I’m not alone. The world is made up of these leaders. Fire chiefs. Officers. Silent leaders. And I’m committed to supporting their efforts  by providing foundational marketing for fire and emergency service organization.