I was in a meeting yesterday and rambling on about the usual stuff, but you know what?  The usual stuff is really important. 

1. Creating compelling messaging that hits home to the audience AND is in their language. 
2. Identifying the sales cycle and communicating the appropriate message at each stage.
3. Brand - who are you, what do you stand for and where are you going?
4. Integrated marketing - utilizing web, electronic, direct marketing, PR, etc - all a concise, cohesive message.
5. ROI and metrics - you getting the most out of your marketing dollar?  If not, why?  A plan is an organic thing, keep adjusting to find that magic combination, then once you got it, replicate it.
6. Funnel all customer touchpoints into your CRM system and warm up any return calls from sales by giving them as much information as you can about the customers interest, history with the company (downloads, website visits, etc.).
7. Work with an expert.
   • One that understands and can think outside of your corporate walls. 
   • One that brings new ideas and innovative thinking to the table. 
   • One that offers excellent customer service and the attention the client and project deserves.
   • One that is fun.  Simply fun.  Do you enjoy working with them?

Some things to think about.

Happy marketing!